Last Updated: April 9, 2025
Businesses Ending Slavery & Trafficking (“BEST,” “we,” “our,” and/or “us”) values the privacy of individuals who use our websites and related services (collectively, our “Services”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share information from users and donors of our Services (“Users”). It applies to our users, individuals who use our website, register for an Account through our training website or who purchase licensing access to our training materials, and donors who make a donation through our Service, or other otherwise access or use our Services (“Donors”). By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Service.
For the purposes of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual, such as an individual's name, address, telephone number, or e-mail address.
We may collect a variety of information from or about you or your devices from various sources, as described below.
Account Information. When you sign up for an account, register to use our Services, sign up for notifications or updates, or participate in our surveys or questionnaires, we ask you for your name, username, email address, employer name, employer address, job title, and work phone number. We may also receive your employer enrollment code and demographic data, such as gender identity, race, and ethnic origin, if you choose to provide it.
Communications. If you contact us directly, we may receive additional information about you. For example, when you contact us, we may receive information such as your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide. We will collect certain information from you, such as your email address and your name, to send you our newsletter. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.
Careers. If you decide that you wish to apply for a job with us, you may email us with your contact information and your resume. We will collect the information you choose to provide on your resume, such as your education and employment experience.
Payment Information. If you make a purchase or donation through our Services, by mailing a check, or over the phone, your payment-related information, such as credit card or other financial information, is collected by our third-party payment processor on our behalf. When you donate, we may also collect your name, email, phone number, your employer’s name, your employer address, job title, your personal address, or the contents of a message that you may choose to send to us.
User Content. We may collect information or content you choose to communicate with us, such as testimonials, comments, and reviews.
Location Information. When you use our Services, we may infer your general location information, for example by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, and device identifiers.
Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the answers you provide to the training questions, the searches you conduct, purchases you make, any content you post, and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
The information collected via Cookies may include Personal Information, such as unique identifiers, system information, your IP address, web browser, device type, and the web pages that you visit just before or just after you use the Services, as well as information about your interactions with the Services, such as the date and time of your visit, and where you have clicked.
Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
Other Third Parties. We may receive additional information about you, such as demographic data and interest level information, from third parties such as data or marketing partners and combine it with other information we have about you.
We use the information we collect for the purposes indicated below. If you are located in the European Economic Area, the United Kingdom, or Switzerland (“Europe”), we only process your Personal Information based on a valid legal ground. A “legal ground” is a reason that justifies our use of your Personal Information:
Vendors and Service Providers. We may disclose any information we receive to vendors and service providers retained in connection with the provision of our Services, such as for providing access for training courses, or to provide analytics and advertising services.
BEST Organizational Customers and Authorized Users of Organizational Customers. BEST’s Organizational Customers (e.g., enterprises, trade associations, hotel associations, employers, and others) purchase our Services for their authorized users (e.g., employees, association members, association members’ employees, staff, and other specified persons) to access BEST’s Services through an enrollment code or through the BEST Organizational Customers’ systems. If Users access our Services as an authorized user of one of BEST’s Organizational Customers, that BEST Organizational Customer may access or receive certain information associated with your use of the Services including usage data, aggregated Account Information, and, where applicable, testing results. We are not responsible for the Organizational Customer’s processing of your Account Information.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.
Consent. We may also disclose your information with your permission.
Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.
Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.
If you choose not to provide us with information we request, some features of our Services may not work as intended.
If you are located in Europe, you have certain rights in relation to your Personal Information:
However, there are exceptions and limitations to each of these rights. We may, for example, refuse to act on a request if the request is manifestly unfounded or excessive, or if the request is likely to adversely affect the rights and freedoms of others, prejudice the execution or enforcement of the law, interfere with pending or future litigation, or infringe applicable law. To submit a request to exercise your rights, please contact info@bestalliance.org for assistance.
In addition to the above-mentioned rights, you also have the right to lodge a complaint with a competent supervisory authority including in your country of residence, place of work or where an incident took place subject to applicable law.
You have the following choices with regard to the use of Cookies and similar technologies:
Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.
We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.
We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with Personal Information in violation of this Privacy Policy, then you may alert us at info@bestalliance.org.
Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your Personal Information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services.
If you are located in Europe, we will comply with applicable data protection laws when transferring your Personal Information outside of your jurisdiction. We may transfer your Personal Information to countries that have been found to provide adequate protection by the European Commission or other competent authorities (e.g., see list of countries for which the European Commission has issued an adequacy decision here), use contractual protections for the transfer of Personal Information, or transfer to recipients who have adopted Binding Corporate Rules.
You can update your account information or close your account by emailing BEST at info@bestalliance.org.
We take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we need to retain certain information as required by law, including to comply with tax requirements, or for as long as is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our terms and conditions. When determining the specific retention period, we take into account various criteria, such as the type of service provided to you, the nature and length of our relationship with you, and mandatory retention periods provided by law and the relevant statute of limitations.
We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share Personal Information previously collected from you through the Services, we will notify you through the Services, by email, or other communication.
BEST is the entity responsible for the processing of your Personal Information or “data controller”. If you have any questions, comments, or concerns about our processing activities, please email us at info@bestalliance.org.
